In the News

Pursuit of Excellence

Caldwell & Cowan Funeral Home Receives National Recognition for Innovative Programming, Outstanding Community Outreach

Covington, Georgia – Caldwell & Cowan Funeral Home has been honored by the National Funeral Directors Association (NFDA) with the 2017 Pursuit of Excellence Award. Caldwell & Cowan staff member Christine Banks was present to accept the award.  Just over 160 firms from around the world received this prestigious recognition, placing Caldwell & Cowan Funeral Home among a select group of funeral service providers. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

“Caldwell & Cowan Funeral Home’s voluntary participation in the Pursuit of Excellence Award program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

“Our goal is to provide professional, personal and compassionate funeral services to each family we serve, and to afford every person we come into contact with the courtesy, respect and dignity they deserve,” stated Judson Caldwell.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website,

NFDA is the world's leading and largest funeral service association, serving 19,700 individual members who represent more than 10,000 funeral homes in the United States and 39 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit           

Caldwell & Cowan Funeral Home is a family-owned firm which has been faithfully committed to serving our community since 1933. As a full service funeral home, we offer a variety of options including traditional and cremation services - with our own private, on-site crematory, pre-planning and grief support.