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PURSUIT OF EXCELLENCE

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Caldwell & Cowan Funeral Home Receives National Recognition for Innovative Programming, Outstanding Community Outreach

Covington, Georgia – Caldwell & Cowan Funeral Home has been honored by the National Funeral Directors Association (NFDA) with the Pursuit of Excellence Award fifteen consecutive years.  Just over 160 firms from around the world received this prestigious recognition, placing Caldwell & Cowan Funeral Home among a select group of funeral service providers. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

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